There’s a Customer Born Every Minute

Right now I am in the middle of a MASSIVE publicity stunt. I want to tell You a little bit about this P.T. Barnum publicity stunt that I am doing?

I was more or less SHAMED into doing it. I was only going to do an online campaign yesterday to announce my new, revised, enlarged, expanded book on P.T. Barnum. It’s called, There’s a Customer Born Every Minute and the website is up right now at www.barnumreturns.com.

It was actually Mark Joyner, our mutual friend, who said. “Are you ONLY going to do an online campaign? You’re the Barnum scholar. You’ve got a Barnum book. You are a Barnum disciple and you are not going to do some sort of Barnum-like event?”

So, that began the process of creating something that, in-short, ended up being called, “The World’s First Canine Concert.” The Canine Concert had a band playing and they played music at a sound level only dogs could hear! So, this wild, preposterous, crazy, humbug of an event took place yesterday in downtown Austin. A LOT of people contributed their time and their efforts and their talents. I put the word out that I wanted to do this event.

In short, I ATTRACTED all the right people because the synergy, the chemistry, the energy-level was just off the charts. I have magicians who came to perform. I had a woman who LOVES being on stage and she was an actual mermaid. I had an illusionist come and create an over sized version of my book, like a six-foot copy of There’s a Customer Born Every Minute.

Out of it, he produced P.T. Barnum, who produced a mermaid, who then introduced me. Of course, this was all a big publicity stunt to make a big fuss out of my book.

We also had a band there who played WONDERFUL rock music, Porter Davis is their name. I’m now a big fan of theirs. They played two songs for DOGS ONLY and there WERE dogs in the park. There were three news crews who came to cover this. [Chuckling] They did interviews with me and interviews with some of the other key players.

The whole thing happened yesterday. We were worried that it would rain and it didn’t rain at all. Instead, the sun BAKED us into the earth! It was very hot and I have a DEEP sunburn to prove it.

It went over very well.

Yeah! When you want to talk about The Attractor Factor or the Law of Attraction, when I think about it, that’s really what made all of this work!

Because, I could have done what a lot of other people have done. You pull people into a project and some are wanting to be involved and some aren’t.

Some people are in alignment with the idea and some people aren’t. They all have their own agendas! But, magically, everybody INVOLVED was SO excited!

At the end of it, I felt so indebted to them because I wasn’t PAYING these people ANYTHING! I was giving them a CHANCE to do what they like to do and to perform and to be part of history, to be part of this stunt. I kept thinking afterwards, “How am I going to thank these people?” Do I have to give them money? Do I have to give them books? Do I have to take them out to eat? What do I do?

The funny thing is that each of them was thanking me like ten times EACH for the HONOR of being involved in this event! All I could think is, “Wow, Joe! That was the attraction factor. That was The Attractor Factor working!! You attracted these people that ALL wanted to participate, that ALL had a great time. I’m getting emails all day long from everybody saying HOW MUCH FUN they had!

So, yeah! That’s what it was, The Attractor Factor come to life!

The Barnum book is called, There’s a Customer Born Every Minute and it reveals P.T. Barnum’s ten rings of power for fame, fortune, and to build your own empire today. I used one of those rings of power…well, more than one…yesterday! One of them being publicity and another one being networking…working with people who look for a like-minded interest.

After our Canine Concert, I took everybody out to eat. There’s like 30 of us in a restaurant. We are dripping with sweat, but we are all just delighted because we’ve had just a zinger of a day.

We are just exhilarated by everything that’s going on…being in front of the media, the public, and the whole thing. Some of the people are looking at me and they are asking me questions like, “How do you do it?”

I’m like, “How do I do what?” They are like, “You just got off doing a month long Hypnotic Selling Secrets promotion that you were relentless in doing all this marketing for. You are on television or you are on the radio or you are doing these teleseminars almost every day. It seems like you come out with a book almost every month.”

I mean, I just finished promoting, Life’s Missing Instruction Manual a month or so ago and now, today and yesterday I’m promoting my P.T. Barnum book and I’ve signed contracts to promote and write more books with my publisher. I’ll be coming out with Hypnotic Writing. I’ll be coming out with a book on an ancient Hawaiian healing method. I’ll be coming out with another book on hypnotic marketing and aspects of it.

Of course, there are ongoing promotions and I’m also doing my OWN thing where I’m still in my own fitness program. I’ve been in four fitness contests. I’m going to be drumming up something big along those lines next month that I’ll be announcing later. People go, “When do you sleep?”

Well, you know, on one level I guess I can understand where they are coming from. But on another level, all I am doing is staying plugged in to the Universe’s energy. This goes back to the whole Attractor Factor synchronicity, being in the moment, and following your compass.

When my inner compass says, “Okay, Joe, here’s an idea for a product,” or, “Here’s an idea for a book,” I DON’T sit around and think, “Gee, I wonder if it’ll work.” I instead JUMP on it, do whatever it takes to bring it to life, do whatever it takes to kick it out there into the world, and then move on to the next thing that the compass is nudging me to do. They don’t ALL happen at once. If all of these happened in one hour, I would be dead! I just couldn’t mentally handle the information overload, let alone get it all done. But, they are being paced out.

So, I’m not pausing. I’m not self-doubting. I’m not self-sabotaging. I’m not reflecting. I’m just staying in the moment. This also ties into your statement about, “The wealthy seem to get wealthier, the happier seem to stay happier, and the poor seem to stay poorer.” Well, that ties into that fundamental principle psychology, which is really the attraction principleat work… The Attractor Factor.

You get MORE of whatever you FOCUS on. That’s really it!!

I am focused on…how would I express this? I’m kind of thinking outloud here. I’m more focused on BEING tuned in and turned on by following my passion, my enthusiasm, my bliss, so that in every moment I’m asking myself, “What would be FUN to do?”

I would say that it’s more often than not subconsciously, but I’m TUNING INTO the FEELING because the feeling is what’s telling me, “Yeah, go in this direction, don’t go in that direction.” It’s the FEELING that’s really my inner compass that’s saying, “This would be exciting to do.”

Now, as I say that, I want to be sure to point out that sometimes it feels UNCOMFORTABLE to follow your compass because it MAY say, “Get on stage and do a publicity stunt like the Canine Concert.” Well, if you’ve never done it before, that’ll feel uncomfortable. That uncomfortableness is not a feeling that says, “Don’t do it.” It’s a feeling that says, “This is unknown territory, tread softly, look around, protect yourself because you’ve not done this before, but the feeling is still saying, ‘Do it!’”

It’s IMPORTANT to FOLLOW that feeling. I think that that’s really my CUE, whether that’s subconscious or just a body-oriented, sensory kinesthetic awareness, but it’s important to follow my feeling and ACT on it.

If it feels uncomfortable, I have to pause and say, “Okay, is it uncomfortable because I’ve never done it before or is it uncomfortable because I shouldn’t do it period?”

The Greatest Money-Making Secret in History!

If you want money, you only have to do one thing.

It’s the one thing some of the wealthiest people on the planet have done and are doing.

It’s the one thing written about in various ancient cultures and still promoted today.

It’s the one thing that will bring money to anyone who does it but at the same time most people will fear doing it.

What is that one thing?

John D. Rockefeller did it since he was a child. He became a billionaire.

Andrew Carnegie did it, too. He became a tycoon.

What is the greatest money-making secret in history?

What is the one thing that works for everyone?

Give money away.

That’s right. Give it away.

Give it to people who help you stay in touch with your inner world.

Give it to people who inspire you, serve you, heal you, love you.

Give it to people without expecting them to return it, but give it knowing it will come back to you multiplied from some source.

In 1924 John D. Rockefeller wrote to his son and explained his practice of giving away money. He wrote, "...in the beginning of getting money, away back in my childhood, I began giving it away,
and continued increasing the gifts as the income increased..."

Did you notice what he said?

He gave away more money as he received more income. He gave away $550 million dollars in his lifetime.

Some people think Rockefeller started giving away dimes as a publicity stunt to improve his image. That.s not true. The public relations man who worked for Rockefeller was Ivy Lee. In Courtier To The Crowd, a great biography of Lee, Ray Eldon Hiebert states Rockefeller had been giving money away for decades on his own. All Lee did was let the public know.

P.T. Barnum gave money away, too. As I wrote in my book on him, There’s A Customer Born Every Minute, Barnum believed in what he called a "profitable philanthropy." He knew giving would lead to receiving. He, too, became one of the world’s richest men.

Andrew Carnegie gave enormously, too. Of course, he became one of the richest men in America.s history.

Bruce Barton, cofounder of the famous BBDO advertising agency and the key subject of my book The Seven Lost Secrets of Success also believed in giving. In 1927 he wrote:

"If a man practices doing things for other people until it becomes so much a habit that he is unconscious of it, all the good forces of the universe line up behind him and whatever he undertakes to do.."

Barton became a best-selling author, business celebrity, contributor to numerous causes, and very, very, wealthy.

While some might argue that these early tycoons had the money to give, so it was easy for them, I would argue that they got the money in part because they were willing to freely give. The giving led to the receiving. The giving led to more wealth.

I'll repeat that:

The giving led to the receiving.
The giving led to more wealth.

Today it’s fashionable for businesses to give money to worthy causes. It makes them look good and of course it helps those who receive it. Anita Roddick’s Body Shop stores, Ben Cohen and Jerry Greenfield’s ice cream, and Yvon Chouinard’s Patagonia, are living examples of how giving can be good for business.

But what I’m talking about here is individual giving. I’m talking about you giving money so you will receive more money.

If there’s one thing I think people do wrong when they practice giving, is they give too little. They hold on to their money and let it trickle out when it comes to giving. And that’s why they aren’t receiving. You have to give, and give a lot, to be in the flow of life to receive.

I remember when I first heard about the idea of giving. I thought it was a scheme to get me to give money to the people who were telling me to do the giving.

If I did give, it was like a miser. Naturally, what I got in return was equivalent to what I gave. I gave little. I got little.
But then one day I decided to test the theory of giving.

I love inspiring stories. I read them, listen to them, share them, and tell them. I decided to thank Mike Dooley of www.tut.com for the inspiring messages he shares with me and others every day by email.

I decided to give him some money. In the past I would have given him maybe five dollars. But that’s when I came from scarcity and feared the giving principle wouldn’t work. This time would be different. I took out my checkbook and wrote a check for one thousand dollars.

It was the largest single contribution I had ever made in my life at that time.

Yes, it made me a tiny bit nervous. But it mostly made me excited. I wanted to make a difference. I wanted to reward Mike.

And I wanted to see what would happen.

Mike was stunned. He got my check in the mail and nearly drove off the road as he headed home. He couldn’t believe it. He even called me and thanked me. I enjoyed his boyish surprise. It made me feel like a million bucks. (Note that!)

I loved making him so happy. I delighted in giving the money to him. Whatever he did with it was fine with me. What I got was an incredible feeling of helping someone continue doing what I believed in. It was an inner rush to help him. I still rejoice at sending him the money.

And then something wonderful began to happen.

I suddenly got a call from a person who wanted me to co-author his book, a job that ended up paying me many times over what I had given away.

And then a publisher in Japan contacted me, wanting to buy the translation rights to my best-selling book, Spiritual Marketing.

They, too, offered me many times what I had given Mike as a gift.

A true skeptic can say these events are unrelated. Maybe in the skeptic’s mind, they aren’t. In mine, they are.

When I gave money to Mike, I sent a message to myself and to the world that I was prosperous and in the flow. I also set up a magnetic principle that attracted money to me: As you give, so you will get.

Give time and you’ll get time.
Give products and you’ll get products.
Give love and you’ll get love.
Give money and you’ll get money.

This one tip alone can transform your finances. Think of the person or persons who have inspired you over the last week. Who made you feel good about yourself, your life, your dreams, or your goals?

Give that person some money. Give them something from your heart. Don’t be stingy. Come from abundance, not scarcity. Give without expecting return from that person, but do expect return.

As you do, you will see your own prosperity grow.

That.s the Greatest Money-Making Secret in History!

"If you see it, touch it.
If you touch it, feel it.
If you feel it, love it.
If you love it...Give it."

Because NOTHING speaks to the UNIVERSE louder, of your BELIEF in self, abundance, and love, than giving.

And when the Universe hears, more will be added unto you. NOT AS A REWARD, but because you truly believed... in self, abundance, and love.
-- from www.tut.com

The Power of Giving

It was a really hot summer’s day many years ago. I was on my way to pick up two items at the grocery store. In those days, I was afrequent visitor to the supermarket because there never seemed to be enough money for a whole week’s food-shopping at once.

You see, my young wife, after a tragic battle with cancer, had died just a few months earlier. There was no insurance -- just many expenses and a mountain of bills. I held a part-time job, which barely generated enough money to feed my two young children.

Things were bad -- really bad.

And so it was that day, with a heavy heart and four dollars in my pocket, I was on my way to the supermarket to purchase a gallon of milk and a loaf of bread. The children were hungry and I had to get them something to eat. As I came to a red traffic light, I noticed on my right a young man, a young woman and a child on the grass next to the road. The blistering noonday sun beat down on them without mercy.

The man held up a cardboard sign which read, "Will Work for Food." The woman stood next to him. She just stared at the cars stopped at the red light. The child, probably about two years old, sat on the grass holding a one-armed doll. I noticed all this in the thirty seconds it took for the traffic light to change to green.

I wanted so desperately to give them a few dollars, but if I did that, there wouldn’t be enough left to buy the milk and bread. Four dollars will only go so far. As the light changed, I took one last glance at the three of them and sped off feeling both guilty (for not helping them) and sad (because I didn’t have enough money to share
with them).

As I kept driving, I couldn’t get the picture of the three of them out of my mind. The sad, haunting eyes of the young man and his family stayed with me for about a mile. I could take it no longer. I felt their pain and had to do something about it. I turned around and drove back to where I had last seen them.

I pulled up close to them and handed the man two of my four dollars. There were tears in his eyes as he thanked me. I smiled and drove on to the supermarket. Perhaps both milk and bread would be on sale, I thought. And what if I only got milk alone, or just the bread? Well, it would have to do.

I pulled into the parking lot, still thinking about the whole incident, yet feeling good about what I had done. As I stepped out of the car, my foot slid on something on the pavement. There by my feet was a twenty-dollar bill. I just couldn’t believe it. I looked all around, picked it up with awe, went into the store and purchased not only bread and milk, but several other items I desperately needed.

I never forgot that incident. It reminded me that the universe was strange and mysterious. It confirmed my belief that you could never out give the universe. I gave away two dollars and got twenty in return. On my way back from the supermarket, I drove by the hungry family and shared five additional dollars with them.

This incident is only one of many that have occurred in my life.

It seems that the more we give, the more we get. It is, perhaps, one of those universal laws that say, "If you want to receive, you must first give."

There is a little rhyme that goes like this:

"A man there was, and they called him mad,
The more he gave, the more he had."

Most times, we think that we don’t have anything to give. Yet, if we look more closely, we’ll see that even the little we have could be shared with others. Let us not wait for a time when we think we’ll have lots and then we’ll give. By giving and sharing the little we have, we open up the storehouse of the universe and permit rivers of good to come our way.

Don’t take my word for it. Just honestly try to give and you’ll be surprised at the results. Generally, the returns do not come back from those we give to. It comes back from sources we could hardly imagine. So give your way to riches.

Take a chance on this universal principle. Take a chance on yourself. Universal principles always work.

Sometimes the return from giving happens very quickly as in the true story above. Other times, it takes much longer. But be assured of this: Give and you will receive -- and you’ll receive lots more than you ever gave.

And when you give, don’t do it with a heart of fear, but with a heart full of gratitude. You will be amazed at how it all works out.

Open the gates of affluence in your life by giving a bit of what you have to those in need. As the great Teacher said, .Give and it will be given unto you..

Try it. You’ll like it.


John Harricharan is the award-winning author of "When You Can
Walk on Water, Take the Boat.. See a free sample download at
http://www.waterbook.com . Also visit http://www.insight2000.com
and http://www.powerpause.com