How Giving and “Swiping” Led to Passive Income

It was back in September, 2001 when I completed an e-book titled The Hypnotic Writer's Swipe File. The term “swipe file” was coined by copywriters who collected sales generating words and
phrases throughout their careers to model and use in their own sales letters.

My problem was I wasn’t sure how I was going to market the ebook.

I really didn’t have a targeted customer base at the time. So I decided to ask Joe Vitale if he would co-author the book with me for a share of the profits. I was willing to give him authorship credit and share the profits with him, too.

I knew that Joe.s series of “hypnotic” e-books was already branded and famous. When you think of hypnotic writing, copywriting, and marketing, you think of Joe Vitale, “The World’s First Hypnotic Writer and Marketer.”

Joe agreed. He wrote a truly hypnotic introduction to the book, added a lot of his own material to what I had already compiled, and we released our book later that same year.

The rest is history. Since that first e-book , Joe and I have coauthored 7 more hypnotic e-books.

And when Joe was planning to write an e-book on “Hypnotic Stories” by himself --- which he was obviously capable of doing --- he asked me if I wanted to be the co-author of it. He didn't have to
do that. But because I gave to him, he felt like giving to me. That end result was a beautiful e-book called Hypnotic Selling Stories.

By giving to Joe, and him giving back to me, we both received.

We make a good amount of money every month from our e-books, and we developed a strong online friendship and solid business relationship. To this date, we still haven.t met in person, or even talked by phone. All of our co-authoring has been done by e-mail only.

And it all started from giving.


Larry Dotson is the co-author of several books with me. See
http://www.HypnoticWritingSwipeFile.com